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- catalog contributor b7162996.
- catalog created "[1965]".
- catalog date "1965".
- catalog date "[1965]".
- catalog dateCopyrighted "[1965]".
- catalog description "Includes bibliographies.".
- catalog extent "xiii, 137 p.".
- catalog isPartOf "Perspectives in marketing series".
- catalog issued "1965".
- catalog issued "[1965]".
- catalog language "eng".
- catalog publisher "St. Louis, McGraw-Hill".
- catalog subject "658.8018".
- catalog subject "Advertising.".
- catalog subject "HF5415 .S394".
- catalog subject "Marketing.".
- catalog title "Marketing productivity analysis [by] Charles H. Sevin.".
- catalog type "text".