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- catalog alternative "Research program in marketing".
- catalog contributor b7163273.
- catalog contributor b7163274.
- catalog contributor b7163275.
- catalog contributor b7163276.
- catalog created "1965]".
- catalog date "1965".
- catalog date "1965]".
- catalog dateCopyrighted "1965]".
- catalog description "Includes bibliographical references.".
- catalog extent "132 p.".
- catalog hasFormat "New research in marketing.".
- catalog isFormatOf "New research in marketing.".
- catalog isPartOf "IBER special publications".
- catalog issued "1965".
- catalog issued "1965]".
- catalog language "eng".
- catalog publisher "[Berkeley] Institute of Business and Economic Research [University of California,".
- catalog relation "New research in marketing.".
- catalog subject "658.83".
- catalog subject "HF5415.2 .R45 1963".
- catalog subject "Marketing research.".
- catalog title "New research in marketing; papers. Lee E. Preston, editor.".
- catalog title "Research program in marketing".
- catalog type "text".