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- catalog contributor b7163327.
- catalog contributor b7163328.
- catalog contributor b7163329.
- catalog contributor b7163330.
- catalog created "[c1964]".
- catalog date "1964".
- catalog date "[c1964]".
- catalog dateCopyrighted "[c1964]".
- catalog extent "82 p.".
- catalog issued "1964".
- catalog issued "[c1964]".
- catalog language "eng".
- catalog publisher "[New York] New York Chapter, American Marketing Association".
- catalog subject "658.8082".
- catalog subject "HF5415 .M3234 1963-1964".
- catalog subject "Marketing.".
- catalog title "The marketing plan in action, edited by Elizabeth Richards [and] Monroe Mendelsohn.".
- catalog type "text".