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- catalog contributor b7170825.
- catalog contributor b7170826.
- catalog created "c1967]".
- catalog date "1967".
- catalog date "c1967]".
- catalog dateCopyrighted "c1967]".
- catalog extent "vi, 88 p.".
- catalog isPartOf "Advertising research monograph".
- catalog issued "1967".
- catalog issued "c1967]".
- catalog language "eng".
- catalog publisher "[New York, Advertising Research Foundation,".
- catalog subject "Advertising.".
- catalog subject "HF5823 .A8x".
- catalog subject "Word-of-mouth advertising.".
- catalog title "Word of mouth advertising: a review of the literature.".
- catalog type "text".