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- catalog contributor b7170851.
- catalog created "[1963]".
- catalog date "1963".
- catalog date "[1963]".
- catalog dateCopyrighted "[1963]".
- catalog description "Includes bibliography.".
- catalog extent "224 p.".
- catalog isPartOf "McGraw-Hill series in marketing and advertising".
- catalog issued "1963".
- catalog issued "[1963]".
- catalog language "eng".
- catalog publisher "New York, McGraw-Hill".
- catalog subject "659.1".
- catalog subject "Advertising.".
- catalog subject "HF5821 .W4".
- catalog title "Truth in advertising and other heresies.".
- catalog type "text".