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- catalog contributor b7176810.
- catalog contributor b7176811.
- catalog contributor b7176812.
- catalog contributor b7176813.
- catalog contributor b7176814.
- catalog created "[1970]".
- catalog date "1970".
- catalog date "[1970]".
- catalog dateCopyrighted "[1970]".
- catalog description "Bibliographical footnotes.".
- catalog extent "xvi, 367 p.".
- catalog hasFormat "Promotion: an introductory analysis.".
- catalog identifier "0070341974".
- catalog isFormatOf "Promotion: an introductory analysis.".
- catalog issued "1970".
- catalog issued "[1970]".
- catalog language "eng".
- catalog publisher "New York, McGraw-Hill".
- catalog relation "Promotion: an introductory analysis.".
- catalog subject "658.8/2".
- catalog subject "HF5438 .K4314".
- catalog subject "Sales promotion.".
- catalog title "Promotion: an introductory analysis [by] Jerome B. Kernan, William P. Dommermuth [and] Montrose S. Sommers.".
- catalog type "text".