Matches in Harvard for { <http://id.lib.harvard.edu/aleph/005077320/catalog> ?p ?o. }
Showing items 1 to 19 of
19
with 100 items per page.
- catalog contributor b7176943.
- catalog created "[1967]".
- catalog date "1967".
- catalog date "[1967]".
- catalog dateCopyrighted "[1967]".
- catalog description "INSTITUTIONAL ADVERTISING: Institutional Advertising-its Scope and Purpose -- INSTITUTIONAL ADVERTISING: Advertising's Two Basic Worlds -- INSTITUTIONAL ADVERTISING: The Objective-Key to Success -- THE PROTECTIVE FUNCTION: Business versus Government -- THE PROTECTIVE FUNCTION: Protective institutional advertising in action -- PROTECTIVE IMAGE-BUILDING: Building a long-term protective image -- PROTECTIVE IMAGE-BUILDING: Power of the Informative Approach -- Publics and People-Extending the Protective Image -- PROTECTIVE IMAGE-BUILDING: Labor-relations Advertising -- THE CORPORATE IMAGE: Development of the Corporate-Image Concept -- THE CORPORATE IMAGE: Advertising to the Financial Community -- THE CORPORATE IMAGE: Advertising for Recruiting -- THE CORPORATE IMAGE: Retail Institutional Advertising -- HE CORPORATE IMAGE: Corporate-identity Advertising -- THE CORPORATE IMAGE: Corporate-Prestige Advertising -- THE CREATIVE APPROACH: The Visual-Verbal Idea -- THE CREATIVE APPROACH: The Role of Art -- THE CREATIVE APPROACH: Writing the Copy -- THE CREATIVE APPROACH: Television and Radio -- THE PUBLIC SERVICE FUNCTION: Public Service Advertising ... with a Dividend -- THE PUBLIC SERVICE FUNCTION: The Invisible Product -- THE PUBLIC SERVICE FUNCTION: Advertising for Social Causes -- THE PUBLIC SERVICE FUNCTION: Wartime Advertising -- INTERNAL AND EXTERNAL FUNCTIONS: Corporate-Unity Advertising -- INTERNAL AND EXTERNAL FUNCTIONS: Helping Others to Help Yourself -- ADVERTISING FOR AN INDUSTRY: Association Advertising -- ADVERTISING FOR AN INDUSTRY: Exerting Industry Leadership -- ADVERTISING A SERVICE: Selling Services -- ADVERTISING A SERVICE: Advertising Travel -- ADVERTISING TO PROMOTE ACTION: Action-Initiating Advertising -- Index".
- catalog extent "xii, 299 p.".
- catalog issued "1967".
- catalog issued "[1967]".
- catalog language "eng".
- catalog publisher "New York, McGraw-Hill Book Co.".
- catalog subject "659.1".
- catalog subject "Corporate image.".
- catalog subject "HD59 .F54".
- catalog subject "Industrial publicity.".
- catalog subject "Institutional advertising.".
- catalog tableOfContents "INSTITUTIONAL ADVERTISING: Institutional Advertising-its Scope and Purpose -- INSTITUTIONAL ADVERTISING: Advertising's Two Basic Worlds -- INSTITUTIONAL ADVERTISING: The Objective-Key to Success -- THE PROTECTIVE FUNCTION: Business versus Government -- THE PROTECTIVE FUNCTION: Protective institutional advertising in action -- PROTECTIVE IMAGE-BUILDING: Building a long-term protective image -- PROTECTIVE IMAGE-BUILDING: Power of the Informative Approach -- Publics and People-Extending the Protective Image -- PROTECTIVE IMAGE-BUILDING: Labor-relations Advertising -- THE CORPORATE IMAGE: Development of the Corporate-Image Concept -- THE CORPORATE IMAGE: Advertising to the Financial Community -- THE CORPORATE IMAGE: Advertising for Recruiting -- THE CORPORATE IMAGE: Retail Institutional Advertising -- HE CORPORATE IMAGE: Corporate-identity Advertising -- THE CORPORATE IMAGE: Corporate-Prestige Advertising -- THE CREATIVE APPROACH: The Visual-Verbal Idea -- THE CREATIVE APPROACH: The Role of Art -- THE CREATIVE APPROACH: Writing the Copy -- THE CREATIVE APPROACH: Television and Radio -- THE PUBLIC SERVICE FUNCTION: Public Service Advertising ... with a Dividend -- THE PUBLIC SERVICE FUNCTION: The Invisible Product -- THE PUBLIC SERVICE FUNCTION: Advertising for Social Causes -- THE PUBLIC SERVICE FUNCTION: Wartime Advertising -- INTERNAL AND EXTERNAL FUNCTIONS: Corporate-Unity Advertising -- INTERNAL AND EXTERNAL FUNCTIONS: Helping Others to Help Yourself -- ADVERTISING FOR AN INDUSTRY: Association Advertising -- ADVERTISING FOR AN INDUSTRY: Exerting Industry Leadership -- ADVERTISING A SERVICE: Selling Services -- ADVERTISING A SERVICE: Advertising Travel -- ADVERTISING TO PROMOTE ACTION: Action-Initiating Advertising -- Index".
- catalog title "Modern institutional advertising; including corporate, corporate image association, service, and all other major forms of non-product advertising [by] George A. Flanagan.".
- catalog type "text".