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- catalog contributor b7177064.
- catalog created "[1958]".
- catalog date "1958".
- catalog date "[1958]".
- catalog dateCopyrighted "[1958]".
- catalog description "Includes bibliography.".
- catalog description "What is advertising? -- Strawberries red and cherries in the rise: cries, signs and cards -- Houghton, Addison, Steele: early English newspaper advertising -- Benjamin Franklin, advertising man: early American advertising -- Dr. Johnson, the Times, and Matthew Carey: eighteenth-century England -- New York, Philadelphia, and New England: American newspapers after 1800 -- Nineteenth-century English advertising and its magazine critics -- Origins of the advertising agent -- Phineas Taylor Barnum: "I thoroughly understood the art of advertising ..." -- Mid-nineteenth-century and Civil War advertising -- John Wanamaker: "advertising experts ... an irresistible power" -- The magazines succumb to advertising -- Cyrus H.K. Curtis: "advertising is the essence of public contact" -- Bacon, tea, and soap: Thomas Lipton and Thomas Barratt -- Impresarios, agents, and scribes -- Rhymes and rhymesters -- Folk characters and slogans -- Bonebreakers and safeties: bicycle advertising -- The Chicago discipline -- Duryea to Model T: early automobile advertising -- Repentance and reform -- The role of advertising in World War I -- Advertising unlimited: the 1920's -- A new medium: the debut of radio -- The combines assault on advertising in the 1930's -- Advertising's counter-attack -- Advertising as a weapon in World War II -- The modern advertising agency -- The newer advertising -- Summary and conclusion.".
- catalog extent "512 p.".
- catalog hasFormat "Story of advertising.".
- catalog isFormatOf "Story of advertising.".
- catalog issued "1958".
- catalog issued "[1958]".
- catalog language "eng".
- catalog publisher "New York, Ronald Press Co.".
- catalog relation "Story of advertising.".
- catalog subject "659.109".
- catalog subject "Advertising History.".
- catalog subject "HF5811 .W6".
- catalog tableOfContents "What is advertising? -- Strawberries red and cherries in the rise: cries, signs and cards -- Houghton, Addison, Steele: early English newspaper advertising -- Benjamin Franklin, advertising man: early American advertising -- Dr. Johnson, the Times, and Matthew Carey: eighteenth-century England -- New York, Philadelphia, and New England: American newspapers after 1800 -- Nineteenth-century English advertising and its magazine critics -- Origins of the advertising agent -- Phineas Taylor Barnum: "I thoroughly understood the art of advertising ..." -- Mid-nineteenth-century and Civil War advertising -- John Wanamaker: "advertising experts ... an irresistible power" -- The magazines succumb to advertising -- Cyrus H.K. Curtis: "advertising is the essence of public contact" -- Bacon, tea, and soap: Thomas Lipton and Thomas Barratt -- Impresarios, agents, and scribes -- Rhymes and rhymesters -- Folk characters and slogans -- Bonebreakers and safeties: bicycle advertising -- The Chicago discipline -- Duryea to Model T: early automobile advertising -- Repentance and reform -- The role of advertising in World War I -- Advertising unlimited: the 1920's -- A new medium: the debut of radio -- The combines assault on advertising in the 1930's -- Advertising's counter-attack -- Advertising as a weapon in World War II -- The modern advertising agency -- The newer advertising -- Summary and conclusion.".
- catalog title "The story of advertising.".
- catalog type "History. fast".
- catalog type "text".