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- catalog contributor b7177253.
- catalog contributor b7177254.
- catalog contributor b7177255.
- catalog created "[1967]".
- catalog date "1967".
- catalog date "[1967]".
- catalog dateCopyrighted "[1967]".
- catalog description "Basic characteristics of the chemical industry, by F. Sciancalepore.--The nature and scope of marketing research.--The changing nature of marketing research.--Information sources.--Methodology, tools, and techniques, by A. Rossow [and others]--Communicating marketing research results.--Managing the marketing research department, by F. G. Garrison.--Chemical economics and price forecasting, by A. Jonnard.--Mergers and acquisitions, by R. L. Clark.--Marketing planning in the chemical industry, by J. W. Everson.--International marketing research, by W. D. Gersumky and J. W. Martin.--Participation in planning and decision making.--The impact of vertical integration.--Chemical marketing research and the computer, by S. T. Pender and G. B. Hegeman.--New horizons for marketing research.--Bibliography (p. 341-349)".
- catalog extent "viii, 375 p.".
- catalog issued "1967".
- catalog issued "[1967]".
- catalog language "eng".
- catalog publisher "New York, Reinhold".
- catalog spatial "United States.".
- catalog subject "658.83/8/66".
- catalog subject "Chemical industry United States.".
- catalog subject "Chemical industry.".
- catalog subject "HD9650.6 .C54".
- catalog subject "Marketing research.".
- catalog tableOfContents "Basic characteristics of the chemical industry, by F. Sciancalepore.--The nature and scope of marketing research.--The changing nature of marketing research.--Information sources.--Methodology, tools, and techniques, by A. Rossow [and others]--Communicating marketing research results.--Managing the marketing research department, by F. G. Garrison.--Chemical economics and price forecasting, by A. Jonnard.--Mergers and acquisitions, by R. L. Clark.--Marketing planning in the chemical industry, by J. W. Everson.--International marketing research, by W. D. Gersumky and J. W. Martin.--Participation in planning and decision making.--The impact of vertical integration.--Chemical marketing research and the computer, by S. T. Pender and G. B. Hegeman.--New horizons for marketing research.--Bibliography (p. 341-349)".
- catalog title "Chemical marketing research, edited by N. H. Giragosian.".
- catalog type "text".