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- catalog contributor b7177365.
- catalog contributor b7177366.
- catalog contributor b7177367.
- catalog created "1961 [i.e. 1962]".
- catalog date "1961 [i.e. 1962]".
- catalog date "1962".
- catalog dateCopyrighted "1961 [i.e. 1962]".
- catalog extent "172 p.".
- catalog issued "1961 [i.e. 1962]".
- catalog issued "1962".
- catalog language "eng".
- catalog publisher "[Reno]".
- catalog subject "659.1".
- catalog subject "Advertising.".
- catalog subject "HF5823 .N445".
- catalog title "The extent of retail advertising as a management tool, its scope and importance in small business. By Charles Thomas Moore, assistant professor [and] T.R. Martin, professor. Project director: Dean Robert C. Weems, Jr.".
- catalog type "text".