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- catalog contributor b7180360.
- catalog date "1961".
- catalog description "Includes bibliography.".
- catalog extent "90 p.".
- catalog isPartOf "Betriebswirtschaftliche Schriften ; Heft 7".
- catalog issued "1961".
- catalog language "ger".
- catalog publisher "Berlin, Duncker & Humblot [1961]".
- catalog subject "Brand name products.".
- catalog subject "HD69.B7 T5".
- catalog title "Grundformen des Markenartikels; Versuch einer Typologie.".
- catalog type "text".