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- catalog alternative "Four keys to managing grocery advertising and display programs more effectively".
- catalog contributor b7181016.
- catalog contributor b7181017.
- catalog created "1965.".
- catalog date "1965".
- catalog date "1965.".
- catalog dateCopyrighted "1965.".
- catalog description "Includes bibliographical references.".
- catalog extent "48 p. :".
- catalog issued "1965".
- catalog issued "1965.".
- catalog language "eng".
- catalog publisher "[New York, N.Y.] : Lever Brothers Co.,".
- catalog spatial "United States.".
- catalog subject "Advertising, Point-of-sale.".
- catalog subject "Display of merchandise.".
- catalog subject "Grocery trade United States.".
- catalog subject "HF6161.G8 M4".
- catalog title "Four keys to managing grocery advertising and display programs more effectively".
- catalog title "McKinsey-Lever promotion study : four keys to managing grocery advertising & display programs more effectively.".
- catalog type "text".