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- catalog contributor b7182507.
- catalog created "[1947]".
- catalog date "1947".
- catalog date "[1947]".
- catalog dateCopyrighted "[1947]".
- catalog description "How to pre-value an advertisement before it appears in print -- Principle of 'limited audience selection' as applied to headlines and copy -- A study of advertising copy that gives people what they really want -- Relevancy in copy -- How relevancy principle can help in pre-evaluating winning advertisements -- Specificness in copy -- Believableness -- Pressure an offer -- How pre-evaluation, properly applied, can show which advertisement to run -- How pre-evaluation can be used as tool to sharpen advertising judgment -- More case histories showing how pre-evaluation can guide the advertiser -- How to avoid tricky factors in trying to evaluate an advertising program.".
- catalog extent "5 p. ℓ., 70 p.".
- catalog hasFormat "How to create and select winning advertisements.".
- catalog isFormatOf "How to create and select winning advertisements.".
- catalog issued "1947".
- catalog issued "[1947]".
- catalog language "eng".
- catalog publisher "New York, London, Harper & Brothers".
- catalog relation "How to create and select winning advertisements.".
- catalog subject "659.1".
- catalog subject "Advertising.".
- catalog subject "HF5823 .M25 1947".
- catalog tableOfContents "How to pre-value an advertisement before it appears in print -- Principle of 'limited audience selection' as applied to headlines and copy -- A study of advertising copy that gives people what they really want -- Relevancy in copy -- How relevancy principle can help in pre-evaluating winning advertisements -- Specificness in copy -- Believableness -- Pressure an offer -- How pre-evaluation, properly applied, can show which advertisement to run -- How pre-evaluation can be used as tool to sharpen advertising judgment -- More case histories showing how pre-evaluation can guide the advertiser -- How to avoid tricky factors in trying to evaluate an advertising program.".
- catalog title "How to create and select winning advertisements; pre-evaluation in advertising, by: Richard Manville ...".
- catalog type "text".