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- catalog contributor b7182796.
- catalog created "[c1963]".
- catalog date "1963".
- catalog date "[c1963]".
- catalog dateCopyrighted "[c1963]".
- catalog extent "15 p.".
- catalog isPartOf "American Management Association. Management bulletin, 37".
- catalog issued "1963".
- catalog issued "[c1963]".
- catalog language "eng".
- catalog publisher "[New York], American Management Association, Marketing Division".
- catalog subject "Advertising Research.".
- catalog subject "HF5823 .H314".
- catalog title "Concept advertising; a new role for advertising in new product research and development for consumer and industrial products.".
- catalog type "text".