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- catalog alternative "Consumer response".
- catalog alternative "Roper counts customers".
- catalog contributor b7184496.
- catalog contributor b7184497.
- catalog created "1941]".
- catalog date "1941".
- catalog date "1941]".
- catalog dateCopyrighted "1941]".
- catalog extent "1 p. ℓ., 39 p. incl. illus., tables, diagrs. (part fold.)".
- catalog issued "1941".
- catalog issued "1941]".
- catalog language "eng".
- catalog publisher "[New York, Columbia broadcasting system, inc.,".
- catalog subject "HF6146.R3 C656".
- catalog subject "Radio advertising.".
- catalog title "A study of consumer response to 40 CBS sponsored programs based on 10,000 personal interviews conducted by Elmo Roper from coast to coast, presented by the Columbia broadcasting system.".
- catalog title "Consumer response".
- catalog title "Roper counts customers".
- catalog type "text".