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- catalog contributor b7191119.
- catalog contributor b7191120.
- catalog contributor b7191121.
- catalog contributor b7191122.
- catalog created "[1968]".
- catalog date "1968".
- catalog date "[1968]".
- catalog dateCopyrighted "[1968]".
- catalog description "Bibliography: p. 94-97.".
- catalog extent "xx, 103 p.".
- catalog isPartOf "Marketing Science Institute. Series of books".
- catalog issued "1968".
- catalog issued "[1968]".
- catalog language "eng".
- catalog publisher "Boston, Allyn & Bacon".
- catalog subject "659.11/1".
- catalog subject "Advertising.".
- catalog subject "Decision making.".
- catalog subject "HF5823 .R655".
- catalog subject "Marketing Management.".
- catalog title "Advertising measurement and decision making [by] Homer M. Dalbey, Irwin Gross, and Yoram Wind. Edited and directed by Patrick J. Robinson.".
- catalog type "text".