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- catalog contributor b7191123.
- catalog created "1962]".
- catalog date "1962".
- catalog date "1962]".
- catalog dateCopyrighted "1962]".
- catalog extent "177 p.".
- catalog isPartOf "National Industrial Conference Board. Studies in business policy, no. 102".
- catalog issued "1962".
- catalog issued "1962]".
- catalog language "eng".
- catalog publisher "[New York, National Industrial Conference Board,".
- catalog subject "659.113".
- catalog subject "Advertising.".
- catalog subject "HF5006 .N3 no. 102".
- catalog title "Measuring advertising results, by Harry Dean Wolfe, James K. Brown [and] G. Clark Thompson.".
- catalog type "text".