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- catalog contributor b7191204.
- catalog contributor b7191205.
- catalog contributor b7191206.
- catalog created "1961.".
- catalog date "1961".
- catalog date "1961.".
- catalog dateCopyrighted "1961.".
- catalog description "Includes bibliography.".
- catalog extent "387 p.".
- catalog hasFormat "Planning and creating better direct mail.".
- catalog isFormatOf "Planning and creating better direct mail.".
- catalog isPartOf "McGraw-Hill series in marketing & advertising".
- catalog issued "1961".
- catalog issued "1961.".
- catalog language "eng".
- catalog publisher "New York, McGraw-Hill,".
- catalog relation "Planning and creating better direct mail.".
- catalog subject "659.133".
- catalog subject "Advertising, Direct-mail.".
- catalog subject "HF5861 .Y4".
- catalog title "Planning and creating better direct mail [by] John D. Yeck [and] John T. Maguire.".
- catalog type "text".