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- catalog alternative "Printers' ink.".
- catalog contributor b7191318.
- catalog created "[1955]".
- catalog date "1955".
- catalog date "[1955]".
- catalog dateCopyrighted "[1955]".
- catalog extent "208 p.".
- catalog issued "1955".
- catalog issued "[1955]".
- catalog language "eng".
- catalog publisher "Pleasantville, N.Y., Printers' Ink Books".
- catalog subject "659.1322".
- catalog subject "Advertising copy.".
- catalog subject "HF5825 .P77".
- catalog title "Tested advertising copy; 201 tests of 480 ads, with factual results in readership, inquiries or sales, and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard, and Schwerin, by Carroll J. Swan, managing editor.".
- catalog type "text".