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- catalog contributor b7191328.
- catalog created "1965]".
- catalog date "1965".
- catalog date "1965]".
- catalog dateCopyrighted "1965]".
- catalog description "Bibliography: p. 29-71.".
- catalog extent "v, 72 p.".
- catalog isPartOf "Advertising Research Foundation report".
- catalog issued "1965".
- catalog issued "1965]".
- catalog language "eng".
- catalog publisher "[New York, Advertising Research Foundation,".
- catalog subject "Advertising Research Bibliography.".
- catalog subject "Advertising Research.".
- catalog title "The intelligent man's guide to sales measures of advertising.".
- catalog type "text".