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- catalog contributor b7194661.
- catalog contributor b7194662.
- catalog created "1961.".
- catalog date "1961".
- catalog date "1961.".
- catalog dateCopyrighted "1961.".
- catalog extent "50 p. :".
- catalog issued "1961".
- catalog issued "1961.".
- catalog language "eng".
- catalog publisher "Chicago : Putnam,".
- catalog subject "Advertising.".
- catalog subject "HF5823 .P752x".
- catalog subject "Readership surveys.".
- catalog title "Inquiries via reader service forms : what motivates them? : what do they mean for industrial advertisers? : a mail and personal interview study / made by Professional Research Associates for Putnam Publishing Company ...".
- catalog type "text".