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- catalog abstract "This book was written for managers of cultural enterprises, large and small, non-profit and commercial, local and international. The manager in the cultural milieu who is interested in marketing will find in Marketing Culture and the Arts a framework for analysis and reflection that may shed new light on current practices and also provide a point of reference for future plans. Marketing Culture and the Arts will certainly interest all those who want to understand the specifics of marketing within the cultural context. The book familiarizes readers with the restrictions unique to artistic products and the subsequent choice of marketing strategies. It is a valuable resource for managers in the cultural milieu as well as for marketing students, public administrators, private-sector managers in charge of corporate sponsorship, and all those interested in non-profit and service organizations. Basic marketing concepts in the traditional sense are described and their application to the context of culture and the arts is discussed. The French version of this book, Le marketing des arts et de la culture, received the Medaille de l'Academie 1994 from the Academie des Sciences Commerciales de Paris.".
- catalog alternative "Marketing des arts et de la culture. English".
- catalog contributor b7196627.
- catalog contributor b7196628.
- catalog contributor b7196629.
- catalog created "c1994.".
- catalog date "1994".
- catalog date "c1994.".
- catalog dateCopyrighted "c1994.".
- catalog description "1. Cultural Enterprises and Marketing -- 2. The Product -- 3. The Market -- 4. Consumer Behaviours / Jacques Nantel -- 5. Segmentation and Positioning / Jacques Nantel -- 6. The Price Variable -- 7. The Place Variable -- 8. The Promotion Variable -- 9. Marketing Information Systems -- 10. Planning and Controlling the Marketing Process.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Marketing Culture and the Arts will certainly interest all those who want to understand the specifics of marketing within the cultural context. The book familiarizes readers with the restrictions unique to artistic products and the subsequent choice of marketing strategies. It is a valuable resource for managers in the cultural milieu as well as for marketing students, public administrators, private-sector managers in charge of corporate sponsorship, and all those interested in non-profit and service organizations. Basic marketing concepts in the traditional sense are described and their application to the context of culture and the arts is discussed. The French version of this book, Le marketing des arts et de la culture, received the Medaille de l'Academie 1994 from the Academie des Sciences Commerciales de Paris.".
- catalog description "This book was written for managers of cultural enterprises, large and small, non-profit and commercial, local and international. The manager in the cultural milieu who is interested in marketing will find in Marketing Culture and the Arts a framework for analysis and reflection that may shed new light on current practices and also provide a point of reference for future plans.".
- catalog extent "xvii, 262 p. :".
- catalog hasFormat "Marketing culture and the arts.".
- catalog identifier "2891055527".
- catalog isFormatOf "Marketing culture and the arts.".
- catalog issued "1994".
- catalog issued "c1994.".
- catalog language "eng fre".
- catalog language "eng".
- catalog publisher "Montreal : Morin,".
- catalog relation "Marketing culture and the arts.".
- catalog spatial "Canada".
- catalog subject "700/.68/8 20".
- catalog subject "Arts Canada Management.".
- catalog subject "Arts Canada Marketing.".
- catalog subject "Arts Marketing.".
- catalog subject "Cultural industries Management.".
- catalog subject "Industries culturelles Gestion.".
- catalog subject "NX634 .C6413 1994".
- catalog tableOfContents "1. Cultural Enterprises and Marketing -- 2. The Product -- 3. The Market -- 4. Consumer Behaviours / Jacques Nantel -- 5. Segmentation and Positioning / Jacques Nantel -- 6. The Price Variable -- 7. The Place Variable -- 8. The Promotion Variable -- 9. Marketing Information Systems -- 10. Planning and Controlling the Marketing Process.".
- catalog title "Marketing culture and the arts / François Colbert ; with Jacques Nantel and Suzanne Bilodeau and special collaboration of William D. Poole.".
- catalog title "Marketing des arts et de la culture. English".
- catalog type "text".