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- catalog contributor b7197339.
- catalog created "c1993.".
- catalog date "1993".
- catalog date "c1993.".
- catalog dateCopyrighted "c1993.".
- catalog description "Includes bibliographical references (p. 559-567) and indexes.".
- catalog description "pt. 1. Programming resources and constraints. A framework for programming strategies / Sydney W. Head, Susan Tyler Eastman, and Lewis Klein -- Program and audience research / Timothy P. Meyer, Susan Tyler Eastman, and Roger D. Wimmer -- Domestic syndication / John von Soosten -- pt. 2. Broadcast television strategies. Prime-time network television programming / William J. Adams, Susan Tyler Eastman, and Robert F. Lewine -- Nonprime-time network programming / Mitchell E. Shapiro and Squire D. Rushnell -- Affiliated station programming / John A. Haldi and Susan Tyler Eastman -- Independent station programming / Edward G. Aiken and Robert B. Affe -- pt. 3. Cable programing strategies. Cable system programming / Susan Tyler Eastman -- Basic cable network programming / Susan Tyler Eastman -- Premium cable programming / Jeffrey C. Reiss -- Local cable programming / Susan Tyler Eastman and Donald E. Agostino -- pt. 4. Commercial broadcast radio strategies / Jim Cameron and Susan Tyler Eastman -- Music radio programming / Edd Routt and Nick Alexander -- Information radio programming / Bruce W. Marr, Don J. Brewer, and Susan Tyler Eastman -- pt. 5. Public broadcasting strategies. National public television programming / John W. Fuller -- Public television station programming / Bruce L. Christensen and James Robertson -- Public radio programming / Wallace A. Smith.".
- catalog extent "xix, 588 p. :".
- catalog hasFormat "Broadcast/cable programming.".
- catalog identifier "0534166628".
- catalog isFormatOf "Broadcast/cable programming.".
- catalog issued "1993".
- catalog issued "c1993.".
- catalog language "eng".
- catalog publisher "Belmont, Calif. : Wadsworth Pub. Co.,".
- catalog relation "Broadcast/cable programming.".
- catalog subject "791.45/0236/0973 20".
- catalog subject "Cable television Planning.".
- catalog subject "PN1992.55 .E18 1993".
- catalog subject "Radio programs Planning.".
- catalog subject "Television programs Planning.".
- catalog tableOfContents "pt. 1. Programming resources and constraints. A framework for programming strategies / Sydney W. Head, Susan Tyler Eastman, and Lewis Klein -- Program and audience research / Timothy P. Meyer, Susan Tyler Eastman, and Roger D. Wimmer -- Domestic syndication / John von Soosten -- pt. 2. Broadcast television strategies. Prime-time network television programming / William J. Adams, Susan Tyler Eastman, and Robert F. Lewine -- Nonprime-time network programming / Mitchell E. Shapiro and Squire D. Rushnell -- Affiliated station programming / John A. Haldi and Susan Tyler Eastman -- Independent station programming / Edward G. Aiken and Robert B. Affe -- pt. 3. Cable programing strategies. Cable system programming / Susan Tyler Eastman -- Basic cable network programming / Susan Tyler Eastman -- Premium cable programming / Jeffrey C. Reiss -- Local cable programming / Susan Tyler Eastman and Donald E. Agostino -- pt. 4. Commercial broadcast radio strategies / Jim Cameron and Susan Tyler Eastman -- Music radio programming / Edd Routt and Nick Alexander -- Information radio programming / Bruce W. Marr, Don J. Brewer, and Susan Tyler Eastman -- pt. 5. Public broadcasting strategies. National public television programming / John W. Fuller -- Public television station programming / Bruce L. Christensen and James Robertson -- Public radio programming / Wallace A. Smith.".
- catalog title "Broadcast/cable programming : strategies and practices / Susan Tyler Eastman.".
- catalog type "text".