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- catalog alternative "Printers' ink.".
- catalog created "1948".
- catalog date "1948".
- catalog dateCopyrighted "1948".
- catalog extent "xvi, 391 p.".
- catalog isPartOf "Printers' ink business bookshelf".
- catalog issued "1948".
- catalog language "eng".
- catalog publisher "New York Funk & Wagnalls Co. in assn. with Printers' Ink Pub. Co.".
- catalog subject "659.13".
- catalog subject "Advertising layout and typography.".
- catalog subject "Advertising, Direct-mail.".
- catalog subject "HF5825 .P75".
- catalog title "Cutting advertising & printing costs; short cuts to economy on the road to advertising results. More than 500 economy devices for advertising men everywhere.".
- catalog type "text".