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- catalog contributor b7237526.
- catalog created "1994.".
- catalog date "1994".
- catalog date "1994.".
- catalog dateCopyrighted "1994.".
- catalog description "Includes bibliographical references (p. [267]-302) and index.".
- catalog description "Inequitable or incomplete social marketing : the case of higher education / Seymour H. Fine. Afterword / Franklin S. Houston -- Externalities of exchange : foundations for future study / JoNel Mundt, Dennis E. Garrett. Afterword / O.C. Ferrell -- Exchange : ethical and legal foundations / Gregory T. Gundlach, Patrick E. Murphy. Afterword / O.C. Ferrell -- An examination of exchange media from an historical perspective / Russell B. Gregory-Allen -- Some ingestible and other types of consumable currencies ; Afterword / Allen R. Maxwell -- The changing role of legal tender : an historical perspective / Benton Gup -- Means of payment in marketing / James T. Lindley, Tyrone Black.".
- catalog description "The marketing taxonomy / Franklin S. Houston -- Comments on extending the domain of the marketing discipline / Thomas Nine. Afterword / Thomas Nine, Franklin S. Houston -- Reciprocity within a community / William L. James, Alice G. James -- Exchange as a vital and fundamental consumer behavior phenomenon / Stephen J. Gould. Afterword / Franklin S. Houston -- Refinements in the model of internal/external market exchange / Gary J. Brunswick, Robert F. Lusch -- Time, potency, and exchange : making the most of the time resource / Carol Felker Kaufman, Paul M. Lane -- The spatial dimension / Arthur W. Allaway, Michael D. Richard. Afterword / Franklin S. Houston -- The evaluation process and its impact on decision making in exchange relationships / John C. Mowen -- How exchange for resale differs from exchange for consumption / Jule B. Gassenheimer.".
- catalog extent "xiii, 319 p. :".
- catalog identifier "0899308090 (alk. paper)".
- catalog issued "1994".
- catalog issued "1994.".
- catalog language "eng".
- catalog publisher "Westport, Conn. : Quorum,".
- catalog subject "658.8 20".
- catalog subject "Communication in marketing.".
- catalog subject "Exchange.".
- catalog subject "HF5415.13 .M3453 1994".
- catalog subject "Marketing Management.".
- catalog tableOfContents "Inequitable or incomplete social marketing : the case of higher education / Seymour H. Fine. Afterword / Franklin S. Houston -- Externalities of exchange : foundations for future study / JoNel Mundt, Dennis E. Garrett. Afterword / O.C. Ferrell -- Exchange : ethical and legal foundations / Gregory T. Gundlach, Patrick E. Murphy. Afterword / O.C. Ferrell -- An examination of exchange media from an historical perspective / Russell B. Gregory-Allen -- Some ingestible and other types of consumable currencies ; Afterword / Allen R. Maxwell -- The changing role of legal tender : an historical perspective / Benton Gup -- Means of payment in marketing / James T. Lindley, Tyrone Black.".
- catalog tableOfContents "The marketing taxonomy / Franklin S. Houston -- Comments on extending the domain of the marketing discipline / Thomas Nine. Afterword / Thomas Nine, Franklin S. Houston -- Reciprocity within a community / William L. James, Alice G. James -- Exchange as a vital and fundamental consumer behavior phenomenon / Stephen J. Gould. Afterword / Franklin S. Houston -- Refinements in the model of internal/external market exchange / Gary J. Brunswick, Robert F. Lusch -- Time, potency, and exchange : making the most of the time resource / Carol Felker Kaufman, Paul M. Lane -- The spatial dimension / Arthur W. Allaway, Michael D. Richard. Afterword / Franklin S. Houston -- The evaluation process and its impact on decision making in exchange relationships / John C. Mowen -- How exchange for resale differs from exchange for consumption / Jule B. Gassenheimer.".
- catalog title "Marketing exchange relationships, transactions, and their media / edited by Franklin S. Houston.".
- catalog type "text".