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- catalog contributor b7313321.
- catalog created "[1965]".
- catalog date "1965".
- catalog date "[1965]".
- catalog dateCopyrighted "[1965]".
- catalog description "Bibliography: p. 248-260.".
- catalog extent "v, 266 p.".
- catalog isPartOf "Lund business studies".
- catalog issued "1965".
- catalog issued "[1965]".
- catalog language "eng".
- catalog publisher "Lund, Sweden, Dept. of Business Administration, University of Lund".
- catalog title "Methods of readership research. A thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view.".
- catalog type "text".