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- catalog contributor b7341236.
- catalog created "[1964]".
- catalog date "1964".
- catalog date "[1964]".
- catalog dateCopyrighted "[1964]".
- catalog description "The business of broadcasting / Lawrence H. Rogers II -- Acquiring a television station / Edward Wetter -- The network-affiliated station / Milton D. Friedland -- The independent station / Richard B. Rawls -- The educational television station / George A. Baker-- The controller's role in management / Joseph K. Mikita -- Programming for the commercial station / Edward A. Warren -- Programming for the educational television station / Vernon F. Cook-- Production management / Colby Lewis-- The news department / Jay Crouse -- Advertising, promotion and publicity / Howard W. Coleman-- The business of research / Julius Barnathan -- Sales management for the network affiliate / Albert John Gillen-- Sales management for the independent / Charles Young-- The national sales representative / John B. Sias -- Traffic management for sales / Norman Ziegler -- The engineering department and its work / Sidney V. Stadig.".
- catalog extent "251 p.".
- catalog hasFormat "Television station management.".
- catalog isFormatOf "Television station management.".
- catalog isPartOf "Communication arts books".
- catalog issued "1964".
- catalog issued "[1964]".
- catalog language "eng".
- catalog publisher "New York, Hastings House".
- catalog relation "Television station management.".
- catalog subject "658.9138455".
- catalog subject "PN1992.5 .R58".
- catalog subject "Television broadcasting.".
- catalog subject "Television stations.".
- catalog tableOfContents "The business of broadcasting / Lawrence H. Rogers II -- Acquiring a television station / Edward Wetter -- The network-affiliated station / Milton D. Friedland -- The independent station / Richard B. Rawls -- The educational television station / George A. Baker-- The controller's role in management / Joseph K. Mikita -- Programming for the commercial station / Edward A. Warren -- Programming for the educational television station / Vernon F. Cook-- Production management / Colby Lewis-- The news department / Jay Crouse -- Advertising, promotion and publicity / Howard W. Coleman-- The business of research / Julius Barnathan -- Sales management for the network affiliate / Albert John Gillen-- Sales management for the independent / Charles Young-- The national sales representative / John B. Sias -- Traffic management for sales / Norman Ziegler -- The engineering department and its work / Sidney V. Stadig.".
- catalog title "Television station management; the business of broadcasting. Contributors: George A. Baker [and others]".
- catalog type "text".