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- catalog abstract ""The major portion of the book is devoted to the three basic categories of forecasting models -- time series, causal, and judgmental -- emphasizing the most widely used models in each category. Special attention is also given to the sources for obtaining the data needed to make forecasts and analyze markets. The latter part of the book describes procedures for developing market and sales potentials, methods for segmenting markets, and some analytic techniques such as conjoint analysis and cluster analysis, gaining increased usage among market analysts."--Book jacket.".
- catalog contributor b7372431.
- catalog contributor b7372432.
- catalog created "1994.".
- catalog date "1994".
- catalog date "1994.".
- catalog dateCopyrighted "1994.".
- catalog description ""The major portion of the book is devoted to the three basic categories of forecasting models -- time series, causal, and judgmental -- emphasizing the most widely used models in each category. Special attention is also given to the sources for obtaining the data needed to make forecasts and analyze markets. The latter part of the book describes procedures for developing market and sales potentials, methods for segmenting markets, and some analytic techniques such as conjoint analysis and cluster analysis, gaining increased usage among market analysts."--Book jacket.".
- catalog description "Includes bibliographical references (p. [281]-282) and index.".
- catalog extent "xiv, 286 p. :".
- catalog identifier "089930835X (alk. paper)".
- catalog issued "1994".
- catalog issued "1994.".
- catalog language "eng".
- catalog publisher "Westport, Conn : Quorum Books,".
- catalog subject "658.8/35 20".
- catalog subject "HF5415.2 .K748 1994".
- catalog subject "Market research".
- catalog subject "Marketing research.".
- catalog subject "Sales forecasting.".
- catalog title "Forecasting and market analysis techniques : a practical approach / George J. Kress & John Snyder.".
- catalog type "text".