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- catalog abstract ""It is America at the turn of the century, around 1895 to 1905. In the wake of the Industrial Revolution, better machines and busier factories have created a ripple effect on everyday life. Improved schools and a shorter work week mean that now more Americans can read, and others even have some leisure time." "Although better machines mean better business, nowhere is change more evident than in the printing industry, where faster, cheaper, more efficient print technology has opened the floodgates of mass communication." "The growing demand of leisure-time reading is met with an avalanche of pulp fiction, dime novels, and little magazines. In the heat of competition, savvy publishers commission some of America's finest artists and illustrators to design posters as part of their aggressive ad campaigns." "Posters, designed to sell, blossom into a "golden age." As Americans' passion for posters heats into a full-blown poster craze, the posters soon overshadow the products they were meant to promote." "This book presents vintage posters from the Virginia Museum's renowned collection of decorative arts, with examples by 45 artists, including Will Bradley, W.W. Denslow, Charles Dana Gibson, J.C. Leyendecker, Blanche McManus, Maxfield Parrish, Edward Penfield, Maurice Prendergast, Ethel Reed, and Louis John Rhead."--Jacket.".
- catalog contributor b7373071.
- catalog contributor b7373072.
- catalog contributor b7373073.
- catalog contributor b7373074.
- catalog contributor b7373075.
- catalog created "c1994.".
- catalog date "1994".
- catalog date "c1994.".
- catalog dateCopyrighted "c1994.".
- catalog description ""It is America at the turn of the century, around 1895 to 1905. In the wake of the Industrial Revolution, better machines and busier factories have created a ripple effect on everyday life. Improved schools and a shorter work week mean that now more Americans can read, and others even have some leisure time." "Although better machines mean better business, nowhere is change more evident than in the printing industry, where faster, cheaper, more efficient print technology has opened the floodgates of mass communication." "The growing demand of leisure-time reading is met with an avalanche of pulp fiction, dime novels, and little magazines. In the heat of competition, savvy publishers commission some of America's finest artists and illustrators to design posters as part of their aggressive ad campaigns." "Posters, designed to sell, blossom into a "golden age." As Americans' passion for posters heats into a full-blown poster craze, the posters soon overshadow the products they were meant to promote." "This book presents vintage posters from the Virginia Museum's renowned collection of decorative arts, with examples by 45 artists, including Will Bradley, W.W. Denslow, Charles Dana Gibson, J.C. Leyendecker, Blanche McManus, Maxfield Parrish, Edward Penfield, Maurice Prendergast, Ethel Reed, and Louis John Rhead."--Jacket.".
- catalog description "Includes bibliographical references (p. 102-103) and index.".
- catalog extent "111 p. :".
- catalog hasFormat "Designed to sell.".
- catalog identifier "0917046382 (pbk.)".
- catalog isFormatOf "Designed to sell.".
- catalog issued "1994".
- catalog issued "c1994.".
- catalog language "eng".
- catalog publisher "Richmond : The Museum,".
- catalog relation "Designed to sell.".
- catalog spatial "United States".
- catalog spatial "Virginia Richmond".
- catalog subject "741.6/74/0973074755451 20".
- catalog subject "Advertising Posters United States Exhibitions.".
- catalog subject "Advertising United States Posters Exhibitions.".
- catalog subject "NC1849.A29 B73 1994".
- catalog subject "Posters 19th century United States Exhibitions.".
- catalog subject "Posters 20th century United States Exhibitions.".
- catalog subject "Posters Virginia Richmond Exhibitions.".
- catalog subject "Posters, American 19th century Exhibitions.".
- catalog subject "Posters, American 20th century Exhibitions.".
- catalog subject "Posters, American Exhibitions.".
- catalog subject "Virginia Museum of Fine Arts Exhibitions.".
- catalog title "Designed to sell : turn-of-the century American posters in the Virginia Museum of Fine Arts / by Frederick R. Brandt ; with essays by Robert Koch, Philip B. Meggs, including a fully illustrated catalogue of 111 posters in the collection of the Virginia Museum of Fine Arts compiled with the assistance of M. Kathryn Shields.".
- catalog type "Exhibition catalogs. fast".
- catalog type "text".