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- catalog abstract "Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's Toward a New Architecture has long held among architects. The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in designing business forms, The New Typography remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century.".
- catalog alternative "Neue Typographie. English".
- catalog contributor b7440456.
- catalog coverage "United States California Berkeley.".
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "Includes bibliographical references (p. 229-235).".
- catalog description "Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's Toward a New Architecture has long held among architects.".
- catalog description "The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in designing business forms, The New Typography remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century.".
- catalog extent "xliv, 236 p. :".
- catalog hasFormat "New typography.".
- catalog identifier "0520071468 (alk. paper)".
- catalog isFormatOf "New typography.".
- catalog isPartOf "Weimar and now ; 8".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng ger".
- catalog language "eng".
- catalog publisher "Berkeley : University of California Press,".
- catalog relation "New typography.".
- catalog spatial "United States California Berkeley.".
- catalog subject "686.2/2 20".
- catalog subject "Graphic arts.".
- catalog subject "Graphic design (Typography)".
- catalog subject "Printing.".
- catalog subject "Z116 .T7513 1995".
- catalog title "Neue Typographie. English".
- catalog title "The new typography : a handbook for modern designers / Jan Tschichold ; translated by Ruari McLean, with an introduction by Robin Kinross.".
- catalog type "text".