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- catalog abstract ""... Analyzes key issues in the marketing of services, focusing on the factors that differentiate the task of a services marketer from somebody involved in marketing goods. After defining and conceptualizing the diversity of services, the nature and consequences of core concepts such as intangibility, inseparability, perishability and variability are all addressed within the context of a revised services marketing mix. Particular emphasis is placed on analysing the service encounter and understanding service quality. One whole chapter considers issues in the increasingly important internationalization of services."--Back cover.".
- catalog contributor b7608879.
- catalog created "c1994.".
- catalog date "1994".
- catalog date "c1994.".
- catalog dateCopyrighted "c1994.".
- catalog description ""... Analyzes key issues in the marketing of services, focusing on the factors that differentiate the task of a services marketer from somebody involved in marketing goods. After defining and conceptualizing the diversity of services, the nature and consequences of core concepts such as intangibility, inseparability, perishability and variability are all addressed within the context of a revised services marketing mix. Particular emphasis is placed on analysing the service encounter and understanding service quality. One whole chapter considers issues in the increasingly important internationalization of services."--Back cover.".
- catalog description "Includes bibliographical references (p. [331]-340) and index.".
- catalog extent "xvi, 345 p. :".
- catalog hasFormat "Principles of services marketing.".
- catalog identifier "0077077466 :".
- catalog isFormatOf "Principles of services marketing.".
- catalog issued "1994".
- catalog issued "c1994.".
- catalog language "eng".
- catalog publisher "London ; New York : McGraw-Hill,".
- catalog relation "Principles of services marketing.".
- catalog subject "658.8 20".
- catalog subject "HF5415.13 .P3242 1994".
- catalog subject "Marketing Management.".
- catalog subject "Service industries Marketing.".
- catalog title "Principles of services marketing / Adrian Palmer.".
- catalog type "text".