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- catalog abstract "Includes case studies of: Starbucks Coffee Company; Calyx & Corolla; Philips Electronics: the compact disc; Cellular One; Ault Foods Limited: Sealtest Parlour 1%; Paragliders; Slim-Fast Foods Company; The Body Shop International; France Telecom: Minitel; Gannett Company Inc.: USA Today; Ford Motor Company: the Taurus; Canon Inc.: personal copiers; Sunfish/Laser, Inc.: the Laser; Racing Strollers Inc.: Baby Jogger; Broderbund Software, Inc.: Where in the World is Carmen Sandiego?; MCI Communications Corporation: Friends and Family; Marriott International Inc.: Courtyard by Marriott; Lever Brothers Company: Lever 2000; Kimberly-Clark Corporation: Huggies Pull-Ups; Glaxo Holdings PLC: Zantac; The Gillette Company: Sensor; Fuji Photo Film Company, Ltd.: QuickSnap; MTV Networks: MTV; Snapple Beverage Corporation: Snapple Iced Tea.".
- catalog contributor b7608947.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "Includes bibliographical references (p. 319-333) and index.".
- catalog description "Includes case studies of: Starbucks Coffee Company; Calyx & Corolla; Philips Electronics: the compact disc; Cellular One; Ault Foods Limited: Sealtest Parlour 1%; Paragliders; Slim-Fast Foods Company; The Body Shop International; France Telecom: Minitel; Gannett Company Inc.: USA Today; Ford Motor Company: the Taurus; Canon Inc.: personal copiers; Sunfish/Laser, Inc.: the Laser; Racing Strollers Inc.: Baby Jogger; Broderbund Software, Inc.: Where in the World is Carmen Sandiego?; MCI Communications Corporation: Friends and Family; Marriott International Inc.: Courtyard by Marriott; Lever Brothers Company: Lever 2000; Kimberly-Clark Corporation: Huggies Pull-Ups; Glaxo Holdings PLC: Zantac; The Gillette Company: Sensor; Fuji Photo Film Company, Ltd.: QuickSnap; MTV Networks: MTV; Snapple Beverage Corporation: Snapple Iced Tea.".
- catalog extent "x, 342 p. ;".
- catalog identifier "047101320X (acid-free paper) :".
- catalog isPartOf "New directions in business".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog subject "658.5/75 20".
- catalog subject "HF5415 .N3917 1995".
- catalog subject "New products Management.".
- catalog subject "New products Marketing Forecasting.".
- catalog subject "Success.".
- catalog title "New product success stories : lessons from leading innovators / [edited by] Robert J. Thomas.".
- catalog type "text".