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- catalog contributor b7679708.
- catalog contributor b7679709.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "Ch. 1. Research as a Basis for Understanding Mass Communication -- Ch. 2. The Payne Fund Studies: The Effects of Movies on Children -- Ch. 3. The Invasion from Mars: Radio Panics America -- Ch. 4. The People's Choice: The Media in a Political Campaign -- Ch. 5. Audiences for Daytime Radio Serials: Uses and Gratifications -- Ch. 6. The Iowa Study of Hybrid Seed Corn: The Adoption of Innovation -- Ch. 7. Experiments with Film: Persuading the American Soldier in World War II -- Ch. 8. Communication and Persuasion: The Search for the Magic Keys -- Ch. 9. Personal Influence: The Two-Step Flow of Communication -- Ch. 10. Project Revere: Leaflets as a Medium of Last Resort -- Ch. 11. Television in the Lives of Our Children: The Early Years -- Ch. 12. The Agenda-Setting Function of the Press: What to Think About -- Ch. 13. Violence and the Media: The Turbulent Sixties -- Ch. 14. The Surgeon General's Report: Television and Social Behavior -- Ch. 15. Television and Behavior: Ten Years of Progress -- Ch. 16. The Lessons of the Milestones.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xv, 415 p. :".
- catalog hasFormat "Milestones in mass communication research.".
- catalog identifier "0801314372".
- catalog isFormatOf "Milestones in mass communication research.".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "White Plains, N.Y. : Longman Publishers USA,".
- catalog relation "Milestones in mass communication research.".
- catalog subject "302.23 20".
- catalog subject "HM258 .L68 1995".
- catalog subject "Mass media.".
- catalog subject "Mass society.".
- catalog tableOfContents "Ch. 1. Research as a Basis for Understanding Mass Communication -- Ch. 2. The Payne Fund Studies: The Effects of Movies on Children -- Ch. 3. The Invasion from Mars: Radio Panics America -- Ch. 4. The People's Choice: The Media in a Political Campaign -- Ch. 5. Audiences for Daytime Radio Serials: Uses and Gratifications -- Ch. 6. The Iowa Study of Hybrid Seed Corn: The Adoption of Innovation -- Ch. 7. Experiments with Film: Persuading the American Soldier in World War II -- Ch. 8. Communication and Persuasion: The Search for the Magic Keys -- Ch. 9. Personal Influence: The Two-Step Flow of Communication -- Ch. 10. Project Revere: Leaflets as a Medium of Last Resort -- Ch. 11. Television in the Lives of Our Children: The Early Years -- Ch. 12. The Agenda-Setting Function of the Press: What to Think About -- Ch. 13. Violence and the Media: The Turbulent Sixties -- Ch. 14. The Surgeon General's Report: Television and Social Behavior -- Ch. 15. Television and Behavior: Ten Years of Progress -- Ch. 16. The Lessons of the Milestones.".
- catalog title "Milestones in mass communication research : media effects / Shearon A. Lowery, Melvin L. DeFleur.".
- catalog type "text".