Matches in Harvard for { <http://id.lib.harvard.edu/aleph/005461902/catalog> ?p ?o. }
Showing items 1 to 33 of
33
with 100 items per page.
- catalog abstract "It's easy to see why "greening" our businesses is the right thing to do. This innovative and inspiring guide to practical action shows why it's also the smart thing to do. Working with the environment saves money and resources, fosters consumer loyalty, and diminishes the need for outside regulation. Efficiency is the common ally of business and the environment, while wastefulness is their common enemy. And, as every successful businessperson and environmentalist realizes, daily choices create long-term, bottom-line effects. Tedd Saunders and Loretta McGovern share the strategies, management techniques, and emergent technologies that various companies large and small have successfully implemented to ensure continued or increased vitality while contributing to the resolution of environmental problems. Based on their own experience and the examples of the up-and-running programs of businesses such as Coca-Cola, Nordstrom, Apple Computer, the Los Angeles Times, and many more, they offer step-by-step guidelines for recycling and buying recycled supplies to save resources and money; taking a proactive approach to shape emerging business practices; making an environmental program an effective part of your marketing and public relations campaign; keeping current on regulations, alternatives, and technologies; educating employees - from management to the maintenance crew - and soliciting their hands-on input; moving beyond compliance and into the realm of environmental excellence, and much more.".
- catalog alternative "Green is black.".
- catalog contributor b7701649.
- catalog contributor b7701650.
- catalog created "c1993.".
- catalog date "1993".
- catalog date "c1993.".
- catalog dateCopyrighted "c1993.".
- catalog description "And, as every successful businessperson and environmentalist realizes, daily choices create long-term, bottom-line effects.".
- catalog description "Food processing, restaurants, grocery stores. Veryfine ; Coca-Cola ; Ben & Jerry's ; Heinz Co. ; McDonald's ; Hannaford Brothers -- Service industries. AT&T ; Reader's Digest ; The Boston Park Plaza Hotel ; Nordstrom ; Dydee Diaper -- Manufacturing. General Electric ; Marcal Paper ; Apple Computer ; 3M Company ; Fujifilm ; Los Angeles Times ; BMW ; Herman Miller -- Consumer goods. Smith & Hawken ; Esprit ; Nike ; Mary Kay Cosmetics ; Sebastian International ; Celestial Seasonings -- Chemicals, pharmaceuticals, plastics, petroleum. Merck & Co. ; Chevron ; Amoco ; Monsanto ; Ciba-Geigy -- How to add a green line to your business -- Eco-marketing.".
- catalog description "Includes bibliographical references (p. 252-269).".
- catalog description "It's easy to see why "greening" our businesses is the right thing to do. This innovative and inspiring guide to practical action shows why it's also the smart thing to do. Working with the environment saves money and resources, fosters consumer loyalty, and diminishes the need for outside regulation. Efficiency is the common ally of business and the environment, while wastefulness is their common enemy.".
- catalog description "Tedd Saunders and Loretta McGovern share the strategies, management techniques, and emergent technologies that various companies large and small have successfully implemented to ensure continued or increased vitality while contributing to the resolution of environmental problems. Based on their own experience and the examples of the up-and-running programs of businesses such as Coca-Cola, Nordstrom, Apple Computer, the Los Angeles Times, and many more, they offer step-by-step guidelines for recycling and buying recycled supplies to save resources and money; taking a proactive approach to shape emerging business practices; making an environmental program an effective part of your marketing and public relations campaign; keeping current on regulations, alternatives, and technologies; educating employees - from management to the maintenance crew - and soliciting their hands-on input; moving beyond compliance and into the realm of environmental excellence, and much more.".
- catalog extent "xvii, 282 p. ;".
- catalog hasFormat "Bottom line of green is black.".
- catalog identifier "0062507524 (acid-free paper) :".
- catalog identifier "0062507532 (pbk. : acid-free paper)".
- catalog isFormatOf "Bottom line of green is black.".
- catalog issued "1993".
- catalog issued "c1993.".
- catalog language "eng".
- catalog publisher "[San Francisco, Calif.] : HarperSanFrancisco,".
- catalog relation "Bottom line of green is black.".
- catalog spatial "United States.".
- catalog subject "658.4/08 20".
- catalog subject "Green marketing United States.".
- catalog subject "HD69.P6 S28 1993".
- catalog subject "Industries Environmental aspects United States.".
- catalog subject "Pollution Economic aspects United States.".
- catalog tableOfContents "Food processing, restaurants, grocery stores. Veryfine ; Coca-Cola ; Ben & Jerry's ; Heinz Co. ; McDonald's ; Hannaford Brothers -- Service industries. AT&T ; Reader's Digest ; The Boston Park Plaza Hotel ; Nordstrom ; Dydee Diaper -- Manufacturing. General Electric ; Marcal Paper ; Apple Computer ; 3M Company ; Fujifilm ; Los Angeles Times ; BMW ; Herman Miller -- Consumer goods. Smith & Hawken ; Esprit ; Nike ; Mary Kay Cosmetics ; Sebastian International ; Celestial Seasonings -- Chemicals, pharmaceuticals, plastics, petroleum. Merck & Co. ; Chevron ; Amoco ; Monsanto ; Ciba-Geigy -- How to add a green line to your business -- Eco-marketing.".
- catalog title "Green is black.".
- catalog title "The bottom line of green is black : strategies for creating profitable and environmentally sound businesses / Tedd Saunders and Loretta McGovern.".
- catalog type "text".