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- catalog abstract "This text considers, among many others, issues of quality and customer value, diversity (in terms of both markets and marketeers), globalization, teamwork and employee empowerment, ethics, and current developments in marketing such as: relationship marketing, direct marketing including home television shopping, strategic alliances and strategic channel alliances, network organizations, virtual corporations, green marketing, marketing decision support systems, the agreements concluded under the Uruguay round of the GATT talks and the North American Free Trade Agreement, nonbusiness marketing, and marketing of services.".
- catalog contributor b7751945.
- catalog contributor b7751946.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "Includes bibliographical references (p. 655-674) and indexes.".
- catalog description "This text considers, among many others, issues of quality and customer value, diversity (in terms of both markets and marketeers), globalization, teamwork and employee empowerment, ethics, and current developments in marketing such as: relationship marketing, direct marketing including home television shopping, strategic alliances and strategic channel alliances, network organizations, virtual corporations, green marketing, marketing decision support systems, the agreements concluded under the Uruguay round of the GATT talks and the North American Free Trade Agreement, nonbusiness marketing, and marketing of services.".
- catalog extent "xxxii, 703 p. :".
- catalog identifier "0256125392".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "Burr Ridge, Ill. : Irwin,".
- catalog subject "658.8 20".
- catalog subject "HF5415 .C5275 1995".
- catalog subject "Marketing.".
- catalog title "Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.".
- catalog type "text".