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- catalog contributor b7845989.
- catalog contributor b7845990.
- catalog contributor b7845991.
- catalog created "c1994.".
- catalog date "1994".
- catalog date "c1994.".
- catalog dateCopyrighted "c1994.".
- catalog description "Includes bibliographical references (p. 291-294) and index.".
- catalog extent "xiii, 306 p. :".
- catalog identifier "0029055059".
- catalog issued "1994".
- catalog issued "c1994.".
- catalog language "eng".
- catalog publisher "New York : Lexington Books ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International,".
- catalog subject "658.8/00285 20".
- catalog subject "HF5415.125 .C58 1994".
- catalog subject "Marketing Computer simulation.".
- catalog subject "New products Marketing.".
- catalog subject "Test marketing.".
- catalog title "Simulated test marketing : technology for launching successful new products / Kevin J. Clancy, Robert S. Shulman, Marianne M. Wolf.".
- catalog type "text".