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- catalog alternative "Gender and utopia in advertising".
- catalog alternative "Gender and utopia in advertising.".
- catalog contributor b7881741.
- catalog contributor b7881742.
- catalog contributor b7881743.
- catalog contributor b7881744.
- catalog contributor b7881745.
- catalog created "c1994.".
- catalog date "1994".
- catalog date "c1994.".
- catalog dateCopyrighted "c1994.".
- catalog description "Includes bibliographical references and indexes.".
- catalog description "Introduction / Luigi and Alessandra Manca -- Body of evidence : studying women and advertising / Margaret Duffy -- The four women of the Apocalypse : polarized feminine images in magazine advertisements / Marian MacCurdy -- Scent and femininity : strategies of contemporary perfume ads / Veleda J. Boyd, Marilyn M. Robitaille -- Fashion magazine advertising : constructing femininity in the postfeminist era / Shelley Budgeon -- Sexier and more sensitive : the changing advertising image of males in the 1990s / Sammy R. Danna -- Sex and the selling of male fragrances / Rita C. Hubbard -- The mirror and the window on the man of the Nineties : portrayals of males in television advertising / Peter Seely -- Adam through the looking glass : images of men in magazine advertisements of the 1980s / Luigi and Alessandra Manca -- Made to order : backlash in the catalogues / Melissa E. Barth -- Selling the good old days : images of rural utopia in contemporary American advertising / Jonathan F. Lewis and Paul Catterson.".
- catalog extent "xi, 168 p. :".
- catalog hasFormat "Gender & utopia in advertising.".
- catalog identifier "0815681194".
- catalog isFormatOf "Gender & utopia in advertising.".
- catalog issued "1994".
- catalog issued "c1994.".
- catalog language "eng".
- catalog publisher "Lisle, IL : Procopian Press ; [Syracuse, N.Y.] : Distributed by Syracuse University Press,".
- catalog relation "Gender & utopia in advertising.".
- catalog subject "Advertising Psychological aspects.".
- catalog subject "Advertising Social aspects.".
- catalog subject "HF5827 .G46 1994".
- catalog subject "Sex in advertising.".
- catalog subject "Sex role in advertising.".
- catalog tableOfContents "Introduction / Luigi and Alessandra Manca -- Body of evidence : studying women and advertising / Margaret Duffy -- The four women of the Apocalypse : polarized feminine images in magazine advertisements / Marian MacCurdy -- Scent and femininity : strategies of contemporary perfume ads / Veleda J. Boyd, Marilyn M. Robitaille -- Fashion magazine advertising : constructing femininity in the postfeminist era / Shelley Budgeon -- Sexier and more sensitive : the changing advertising image of males in the 1990s / Sammy R. Danna -- Sex and the selling of male fragrances / Rita C. Hubbard -- The mirror and the window on the man of the Nineties : portrayals of males in television advertising / Peter Seely -- Adam through the looking glass : images of men in magazine advertisements of the 1980s / Luigi and Alessandra Manca -- Made to order : backlash in the catalogues / Melissa E. Barth -- Selling the good old days : images of rural utopia in contemporary American advertising / Jonathan F. Lewis and Paul Catterson.".
- catalog title "Gender & utopia in advertising : a critical reader / edited by Luigi and Alessandra Manca ; with intaglio prints by William Scarlato.".
- catalog title "Gender and utopia in advertising".
- catalog type "text".