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- catalog abstract "Every nonprofit organization relies on annual giving as the chief means of raising funds for its yearly operations as well as for maintaining the quality of its programs and expanding the services it provides for the public benefit. A step-by-step, hands-on guide to the basic techniques of annual giving campaigns, this book covers direct mail solicitation (including when to mail, to whom, and how often); membership drives; gift renewals; groups, guilds, and support organizations; benefits, activities, and special events; volunteer fund-raising (including how to recruit and train volunteer solicitors); premiums, advertising, and coupons; cause-related marketing and affinity cards; gambling and games of chance; door-to-door and on-street solicitation; multimedia options and telemarketing; television and telethon solicitation.".
- catalog contributor b7902407.
- catalog created "c1994.".
- catalog date "1994".
- catalog date "c1994.".
- catalog dateCopyrighted "c1994.".
- catalog description "A step-by-step, hands-on guide to the basic techniques of annual giving campaigns, this book covers direct mail solicitation (including when to mail, to whom, and how often); membership drives; gift renewals; groups, guilds, and support organizations; benefits, activities, and special events; volunteer fund-raising (including how to recruit and train volunteer solicitors); premiums, advertising, and coupons; cause-related marketing and affinity cards; gambling and games of chance; door-to-door and on-street solicitation; multimedia options and telemarketing; television and telethon solicitation.".
- catalog description "Every nonprofit organization relies on annual giving as the chief means of raising funds for its yearly operations as well as for maintaining the quality of its programs and expanding the services it provides for the public benefit.".
- catalog description "Includes bibliographical references (p. 390-402) and index.".
- catalog extent "xix, 407 p. :".
- catalog hasFormat "Fund-raising fundamentals.".
- catalog identifier "0471595349 (pbk. : alk. paper)".
- catalog identifier "0471595357 (cloth : alk. paper)".
- catalog isFormatOf "Fund-raising fundamentals.".
- catalog isPartOf "Nonprofit law, finance, and management series".
- catalog issued "1994".
- catalog issued "c1994.".
- catalog language "eng".
- catalog publisher "New York : John Wiley,".
- catalog relation "Fund-raising fundamentals.".
- catalog subject "658.15/224 20".
- catalog subject "Fund raising.".
- catalog subject "HG177 .G763 1994".
- catalog subject "Nonprofit organizations Finance.".
- catalog title "Fund-raising fundamentals : a guide to annual giving for professionals and volunteers / James M. Greenfield.".
- catalog type "text".