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- catalog alternative "Language advertising and power".
- catalog contributor b8014473.
- catalog coverage "South Africa Languages Political aspects.".
- catalog created "1993.".
- catalog date "1993".
- catalog date "1993.".
- catalog dateCopyrighted "1993.".
- catalog description "Critical language awareness -- Suggested methods for teachers -- Thinking about advertising -- How do advertisements work -- Advertising agent -- Buyers, products and sellers -- Focus on buyers -- Who is the 'I' in any advertisement -- Which buyers will choose this product -- Metaphors that sell: buyers are winners -- Focus on sellers: only we can save the world -- The colours of words -- Focus on products -- Images to live up to -- Learn to read advertising critically.".
- catalog extent "iv, 24 p.:".
- catalog identifier "1874958165 (pbk)".
- catalog isPartOf "Critical language awareness series.".
- catalog issued "1993".
- catalog issued "1993.".
- catalog language "eng".
- catalog publisher "Johannesburg ; London : Hodder & Stoughton in association with Witwatersrand University Press,".
- catalog spatial "South Africa Languages Political aspects.".
- catalog subject "302.23 20".
- catalog subject "Advertising Social aspects.".
- catalog subject "Advertising".
- catalog subject "HF5821 .G73 1993".
- catalog subject "South Africa".
- catalog tableOfContents "Critical language awareness -- Suggested methods for teachers -- Thinking about advertising -- How do advertisements work -- Advertising agent -- Buyers, products and sellers -- Focus on buyers -- Who is the 'I' in any advertisement -- Which buyers will choose this product -- Metaphors that sell: buyers are winners -- Focus on sellers: only we can save the world -- The colours of words -- Focus on products -- Images to live up to -- Learn to read advertising critically.".
- catalog title "Language advertising and power".
- catalog title "Language, advertising & power.".
- catalog type "text".