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- catalog contributor b8048752.
- catalog contributor b8048753.
- catalog created "c1992.".
- catalog date "1992".
- catalog date "c1992.".
- catalog dateCopyrighted "c1992.".
- catalog description "Includes bibliographical references.".
- catalog extent "1 v. (various pagings) :".
- catalog identifier "3889270972 :".
- catalog isPartOf "Reihe Medien Skripten, 0939-9712 ; Bd. 14".
- catalog isPartOf "Reihe Medien-Skripten ; Bd. 14.".
- catalog issued "1992".
- catalog issued "c1992.".
- catalog language "ger".
- catalog publisher "München : R. Fischer,".
- catalog spatial "Switzerland.".
- catalog subject "HF6146.R3 S2156 1992".
- catalog subject "Radio advertising Switzerland.".
- catalog title "Lokalradiowerbung als Innovation : der Einführungsprozess eines neuen Werbeträgers in der Schweiz : eine empirische Studie / Ulrich Saxer und Jürg Rathgeb.".
- catalog type "text".