Matches in Harvard for { <http://id.lib.harvard.edu/aleph/005733037/catalog> ?p ?o. }
Showing items 1 to 21 of
21
with 100 items per page.
- catalog contributor b8067336.
- catalog created "c1994.".
- catalog date "1994".
- catalog date "c1994.".
- catalog dateCopyrighted "c1994.".
- catalog description "Assessing brand value / Michael Birkin -- Brands, culture and business in Japan / Keijiro Nakabe -- Brand power: the future / John Murphy.".
- catalog description "The importance of brand power / Donald Keough -- Creating brand power / Anthony Tennant -- The management of global brands / Camillo Pagano -- The importance of market-perceived quality / Bradley Gale -- Adding brand value / Allen Sheppard -- Power branding in the automotive industry / Werner Niefer -- The emergence of retail brand power / Terry Leahy -- From bulk to brand / Nicolo Polla -- Franchising: how brand power works / Luciano Benetton -- Protecting power brands / Garo Partoyan -- Brand-based strategy and structure: the Scandinavian experience / Carsten Dahlman --".
- catalog extent "xvi, 255 p., [24] p. of plates :".
- catalog identifier "0814779654".
- catalog issued "1994".
- catalog issued "c1994.".
- catalog language "eng".
- catalog publisher "Washington Square, N.Y. : New York University Press,".
- catalog subject "658.8/27 20".
- catalog subject "Advertising Brand name products.".
- catalog subject "Branding (Marketing)".
- catalog subject "HF5823 .B7157 1994".
- catalog tableOfContents "Assessing brand value / Michael Birkin -- Brands, culture and business in Japan / Keijiro Nakabe -- Brand power: the future / John Murphy.".
- catalog tableOfContents "The importance of brand power / Donald Keough -- Creating brand power / Anthony Tennant -- The management of global brands / Camillo Pagano -- The importance of market-perceived quality / Bradley Gale -- Adding brand value / Allen Sheppard -- Power branding in the automotive industry / Werner Niefer -- The emergence of retail brand power / Terry Leahy -- From bulk to brand / Nicolo Polla -- Franchising: how brand power works / Luciano Benetton -- Protecting power brands / Garo Partoyan -- Brand-based strategy and structure: the Scandinavian experience / Carsten Dahlman --".
- catalog title "Brand power / edited by Paul Stobart.".
- catalog type "text".