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- catalog abstract "Between the turn of the century and about 1940, dramatic changes took place in both British and American print culture. Publishers scrambled as new markets developed or were created via advertising. Lithographers and designers helped establish the preeminence of "modern" aesthetics. And the centuries-old printing industry was transformed by unprecedented technological advances. The author examines these fascinating developments in an engaging study of the economics of literary design. She investigates how writers sold their poetry by marketing their reputations, how book printers used American literature to break the long hold of European classics on the mass market literary imagination, and how direct mail and advertising made or broke subscription publishing enterprises during the 1930s. Drawing on rare books and manuscript materials from distinguished collections in the history of printing and marketing, Badaracco freshly surveys the development of twentieth-century "mass culture" and reinterprets the philosophies, ideals, and schemes of the poets, typographers, and publishers who succeeded in capturing the public imagination.".
- catalog contributor b8220288.
- catalog created "1995.".
- catalog date "1995".
- catalog date "1995.".
- catalog dateCopyrighted "1995.".
- catalog description "Between the turn of the century and about 1940, dramatic changes took place in both British and American print culture. Publishers scrambled as new markets developed or were created via advertising. Lithographers and designers helped establish the preeminence of "modern" aesthetics. And the centuries-old printing industry was transformed by unprecedented technological advances. The author examines these fascinating developments in an engaging study of the economics of literary design. She investigates how writers sold their poetry by marketing their reputations, how book printers used American literature to break the long hold of European classics on the mass market literary imagination, and how direct mail and advertising made or broke subscription publishing enterprises during the 1930s. Drawing on rare books and manuscript materials from distinguished collections in the history of printing and marketing, Badaracco freshly surveys the development of twentieth-century "mass culture" and reinterprets the philosophies, ideals, and schemes of the poets, typographers, and publishers who succeeded in capturing the public imagination.".
- catalog description "Includes bibliographical references (pages 245-253) and index.".
- catalog description "Introduction: The Imagination in Business -- 1. Utopian Typography and the Public Eye, 1890-1915 -- 2. Advertising Poetry as a Visual Art, 1912-1922 -- 3. Recutting Monotype's English Faces, 1922-1932 -- 4. Defining R.R. Donnelley's American Culture, 1926-1935 -- 5. Limiting Editions and Illustrating Books, 1929-1939 -- Conclusion: Reading and Commercial Modernism.".
- catalog extent "xiii, 259 p. :".
- catalog hasFormat "Trading words.".
- catalog identifier "0801848598 (acid-free paper)".
- catalog isFormatOf "Trading words.".
- catalog issued "1995".
- catalog issued "1995.".
- catalog language "eng".
- catalog publisher "Baltimore : Johns Hopkins University Press,".
- catalog relation "Trading words.".
- catalog spatial "English-speaking countries".
- catalog spatial "Great Britain".
- catalog spatial "United States".
- catalog subject "302.2/244/097309041 20".
- catalog subject "American poetry 20th century History and criticism.".
- catalog subject "English poetry 20th century History and criticism.".
- catalog subject "Illustrated books Publishing History 20th century.".
- catalog subject "Literature publishing Economic aspects.".
- catalog subject "Literature publishing English-speaking countries History 20th century.".
- catalog subject "PR601 .B33 1995".
- catalog subject "Poetry Illustrations.".
- catalog subject "Poetry Publishing Great Britain History 20th century.".
- catalog subject "Poetry Publishing United States History 20th century.".
- catalog subject "Printing English-speaking countries History 20th century.".
- catalog subject "Printing Great Britain History 20th century.".
- catalog subject "Printing United States History 20th century.".
- catalog tableOfContents "Introduction: The Imagination in Business -- 1. Utopian Typography and the Public Eye, 1890-1915 -- 2. Advertising Poetry as a Visual Art, 1912-1922 -- 3. Recutting Monotype's English Faces, 1922-1932 -- 4. Defining R.R. Donnelley's American Culture, 1926-1935 -- 5. Limiting Editions and Illustrating Books, 1929-1939 -- Conclusion: Reading and Commercial Modernism.".
- catalog title "Trading words : poetry, typography, and illustrated books in the modern literary economy / Claire Hoertz Badaracco.".
- catalog type "Criticism, interpretation, etc. fast".
- catalog type "History. fast".
- catalog type "Illustrations. fast".
- catalog type "text".