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- catalog contributor b8281434.
- catalog created "c1994.".
- catalog date "1994".
- catalog date "c1994.".
- catalog dateCopyrighted "c1994.".
- catalog description "Basic principles : understand this public relations business -- Board policy : win a good reputation through action from the top -- Managing the function : manageme your communcationsinvestment -- Objectives : plan public relations that will achieve real advances -- Appraisal : measure the public relations effectiveness -- Marketing : make public relations work closely iwth marketing -- Employees : mobilize a vast volunteer army of goodwill ambassadors -- Public affairs : set the agenda for legislators and opinion leaders -- Corporate/investor relations : build a corporate reuptation that becomes the company -- Issues and crises : plan issues management to be your reputation insurance -- Personal skills : develop your own expertise to communicate effectively.".
- catalog extent "xvii, 222 p. ;".
- catalog identifier "0077077407 :".
- catalog issued "1994".
- catalog issued "c1994.".
- catalog language "eng".
- catalog publisher "London ; New York : McGraw-Hill Book Co.,".
- catalog subject "659.2 20".
- catalog subject "HD59 .H32 1994".
- catalog subject "Public relations.".
- catalog tableOfContents "Basic principles : understand this public relations business -- Board policy : win a good reputation through action from the top -- Managing the function : manageme your communcationsinvestment -- Objectives : plan public relations that will achieve real advances -- Appraisal : measure the public relations effectiveness -- Marketing : make public relations work closely iwth marketing -- Employees : mobilize a vast volunteer army of goodwill ambassadors -- Public affairs : set the agenda for legislators and opinion leaders -- Corporate/investor relations : build a corporate reuptation that becomes the company -- Issues and crises : plan issues management to be your reputation insurance -- Personal skills : develop your own expertise to communicate effectively.".
- catalog title "Managing your reputation : how to plan and run communications programmes that win friends and build success / Roger Haywood.".
- catalog type "text".