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- catalog abstract "Arthur Asa Berger combines his broad knowledge of the field with his ability to translate difficult theories into comprehensible terms and accessible language. He uses illustrations related to popular genres to make these theories relevant to students'' lives. The concluding chapter provides questions for further work and discussion and is designed to help the student further contemplate the implications and applications of mass communication theory. --From publisher's description.".
- catalog contributor b8384342.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "1. Making sense of mass communication. Some scenarios ; Focal points in mass communication ; Defining our terms: mass ; Individualism and the mass media ; Defining our terms: communication ; Levels of communication ; Lasswell's communication model ; Gerbner's model of communication ; Jakobson's model of the communication process ; The Osgood-Schramm circular model ; The Sapir-Whorf hypothesis and its implications for media study ; The play theory of mass communication ; A note on controversies ; Are media effects weak or powerful? ; Scholarly disputes in the study of mass communication ; A note on terms and definitions. -- 2. The artwork (or text) Rashomon: a synopsis ; The Rashomon phenomenon ; Analyzing and interpreting texts ; A semiotic interpretation of Rashomon ; A psychoanalytic interpretation of Rashomon ; A Marxist interpretation of Rashomon ; A feminist interpretation of Rashomon ; A sociological interpretation of Rashomon ; An ethical interpretation of Rashomon ; A myth/ritual/symbol interpretation of Rashomon ; An aesthetic interpretation of Rashomon ; A theoretical matter: the functions of texts ; Defining texts ; Understanding genres ; Content analysis.".
- catalog description "Arthur Asa Berger combines his broad knowledge of the field with his ability to translate difficult theories into comprehensible terms and accessible language. He uses illustrations related to popular genres to make these theories relevant to students'' lives. The concluding chapter provides questions for further work and discussion and is designed to help the student further contemplate the implications and applications of mass communication theory. --From publisher's description.".
- catalog description "Includes bibliographical references (p. 192-196) and indexes.".
- catalog extent "x, 208 p. :".
- catalog hasFormat "Essentials of mass communication theory.".
- catalog identifier "080397356X".
- catalog identifier "0803973578 (pbk.)".
- catalog isFormatOf "Essentials of mass communication theory.".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "Thousand Oaks : Sage Publications,".
- catalog relation "Essentials of mass communication theory.".
- catalog spatial "United States.".
- catalog subject "302.23/0973 20".
- catalog subject "Mass media Philosophy.".
- catalog subject "Mass media United States.".
- catalog subject "P90 .B413 1995".
- catalog tableOfContents "1. Making sense of mass communication. Some scenarios ; Focal points in mass communication ; Defining our terms: mass ; Individualism and the mass media ; Defining our terms: communication ; Levels of communication ; Lasswell's communication model ; Gerbner's model of communication ; Jakobson's model of the communication process ; The Osgood-Schramm circular model ; The Sapir-Whorf hypothesis and its implications for media study ; The play theory of mass communication ; A note on controversies ; Are media effects weak or powerful? ; Scholarly disputes in the study of mass communication ; A note on terms and definitions. -- 2. The artwork (or text) Rashomon: a synopsis ; The Rashomon phenomenon ; Analyzing and interpreting texts ; A semiotic interpretation of Rashomon ; A psychoanalytic interpretation of Rashomon ; A Marxist interpretation of Rashomon ; A feminist interpretation of Rashomon ; A sociological interpretation of Rashomon ; An ethical interpretation of Rashomon ; A myth/ritual/symbol interpretation of Rashomon ; An aesthetic interpretation of Rashomon ; A theoretical matter: the functions of texts ; Defining texts ; Understanding genres ; Content analysis.".
- catalog title "Essentials of mass communication theory / Arthur Asa Berger.".
- catalog type "text".