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- catalog abstract "Looking at the period between 1915 and 1950, Letters from the Avant-Garde is the first book to document the history of modern design and typography through the medium of printed stationery. Futurism, Dada, Surrealism, De Stijl, Constructivism, the Bauhaus, and other movements and institutions used letterheads to promote their ideas about form, function, and technology to an international community. The printed letterheads and other ephemera reproduced in this book are typographic self-portraits of some of the most fascinating figures in the development of modernism, including Herbert Bayer, Le Corbusier, El Lissitzky, F.T. Marinetti, Laszlo Moholy-Nagy, Kurt Schwitters, and Piet Zwart. Letters from the Avant-Garde features over 150 illustrations in full color, many published here for the first time. These experimental letterheads helped originate the modern discipline of design for corporate identity, and they show how avant-garde artists and designers engaged mass media in their work. This unique book will be an invaluable resource for anyone interested in the history and theory of modern art, design, and typography.".
- catalog contributor b8402120.
- catalog contributor b8402121.
- catalog created "1996.".
- catalog date "1996".
- catalog date "1996.".
- catalog dateCopyrighted "1996.".
- catalog description "Foreword / Elaine Lustig Cohen -- Networks / Ellen Lupton -- Futurism -- Dada + Surrealism -- Constructivism -- Dutch Modernism -- The Ring -- Bauhaus -- Architecture + Design in France -- Popular Modernism -- Modernism in America.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Looking at the period between 1915 and 1950, Letters from the Avant-Garde is the first book to document the history of modern design and typography through the medium of printed stationery. Futurism, Dada, Surrealism, De Stijl, Constructivism, the Bauhaus, and other movements and institutions used letterheads to promote their ideas about form, function, and technology to an international community. The printed letterheads and other ephemera reproduced in this book are typographic self-portraits of some of the most fascinating figures in the development of modernism, including Herbert Bayer, Le Corbusier, El Lissitzky, F.T. Marinetti, Laszlo Moholy-Nagy, Kurt Schwitters, and Piet Zwart. Letters from the Avant-Garde features over 150 illustrations in full color, many published here for the first time. These experimental letterheads helped originate the modern discipline of design for corporate identity, and they show how avant-garde artists and designers engaged mass media in their work. This unique book will be an invaluable resource for anyone interested in the history and theory of modern art, design, and typography.".
- catalog extent "95 p. :".
- catalog identifier "1568980523 (paper)".
- catalog identifier "1568980841 (cloth)".
- catalog issued "1996".
- catalog issued "1996.".
- catalog language "eng".
- catalog publisher "New York : Princeton Architectural Press,".
- catalog subject "Avant-garde (Aesthetics)".
- catalog subject "Business announcements History 20th century.".
- catalog subject "Graphic arts History 20th century.".
- catalog subject "Letterheads History 20th century.".
- catalog subject "Letterheads.".
- catalog subject "NC1002.L47 L87 1996".
- catalog subject "Stationery History 20th century.".
- catalog tableOfContents "Foreword / Elaine Lustig Cohen -- Networks / Ellen Lupton -- Futurism -- Dada + Surrealism -- Constructivism -- Dutch Modernism -- The Ring -- Bauhaus -- Architecture + Design in France -- Popular Modernism -- Modernism in America.".
- catalog title "Letters from the avant-garde : modern graphic design / Ellen Lupton and Elaine Lustig Cohen.".
- catalog type "History. fast".
- catalog type "text".