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- catalog contributor b8436108.
- catalog contributor b8436109.
- catalog created "c1996.".
- catalog date "1996".
- catalog date "c1996.".
- catalog dateCopyrighted "c1996.".
- catalog description "Includes bibliographical references and index.".
- catalog description "pt. 1. Contemporary conditions : -- Public relations in an age of information / Theodore J. Kowalski -- Changing social and institutional conditions / Ulrich C. Reitzug -- Public relations theory and practice / E. William Brody -- What school administrators need to understand / Melvin Sharpe -- Public relations and technology / Robert H. Woodroof -- Legal and ethical aspects of public relations / Joseph R. McKinney -- pt. 2. Organizational dimensions : -- Effective programming at the institutional level / Arthur Steller -- Effective programming at the unit level / Philip T. West -- Institutionalizing public relations through interpersonal communication : listening, nonverbal, and conflict- resolution skills / Mary John O'hair and Angela McNabb Spaulding.".
- catalog description "pt. 3. Critical tasks : -- Setting goals and developing strategies / James D. Ricks and James S. Trent -- Working with the media / Ann Hennessey and Theodore J. Kowalski -- Responding to crisis / Edward H. Seifert -- Collecting and analyzing decision-oriented data / James McNamara and Maryanne McNamara -- Public relations in a funding campaign / Glenn Graham and Gordon Wise -- Evaluating public relations programs / Doug Newsom -- pt. 4. Context for practice : -- Practice in public elementary and secondary schools / Terry Wiedmer -- Practice in private elementary and secondary schools / Jerry A. Jarc and Theodore J. Kowalski.".
- catalog extent "xxii, 374 p. :".
- catalog hasFormat "Public relations in educational organizations.".
- catalog identifier "0023662352".
- catalog isFormatOf "Public relations in educational organizations.".
- catalog issued "1996".
- catalog issued "c1996.".
- catalog language "eng".
- catalog publisher "Englewood Cliffs, N.J. : Merrill,".
- catalog relation "Public relations in educational organizations.".
- catalog subject "659.2/9371 20".
- catalog subject "Community and school Case studies.".
- catalog subject "Community and school.".
- catalog subject "LB2847 .K69 1996".
- catalog subject "School management and organization Case studies.".
- catalog subject "School management and organization.".
- catalog subject "Schools Public relations Case studies.".
- catalog subject "Schools Public relations.".
- catalog tableOfContents "pt. 1. Contemporary conditions : -- Public relations in an age of information / Theodore J. Kowalski -- Changing social and institutional conditions / Ulrich C. Reitzug -- Public relations theory and practice / E. William Brody -- What school administrators need to understand / Melvin Sharpe -- Public relations and technology / Robert H. Woodroof -- Legal and ethical aspects of public relations / Joseph R. McKinney -- pt. 2. Organizational dimensions : -- Effective programming at the institutional level / Arthur Steller -- Effective programming at the unit level / Philip T. West -- Institutionalizing public relations through interpersonal communication : listening, nonverbal, and conflict- resolution skills / Mary John O'hair and Angela McNabb Spaulding.".
- catalog tableOfContents "pt. 3. Critical tasks : -- Setting goals and developing strategies / James D. Ricks and James S. Trent -- Working with the media / Ann Hennessey and Theodore J. Kowalski -- Responding to crisis / Edward H. Seifert -- Collecting and analyzing decision-oriented data / James McNamara and Maryanne McNamara -- Public relations in a funding campaign / Glenn Graham and Gordon Wise -- Evaluating public relations programs / Doug Newsom -- pt. 4. Context for practice : -- Practice in public elementary and secondary schools / Terry Wiedmer -- Practice in private elementary and secondary schools / Jerry A. Jarc and Theodore J. Kowalski.".
- catalog title "Public relations in educational organizations : practice in an age of information and reform / Theodore J. Kowalski.".
- catalog type "Case studies. fast".
- catalog type "text".