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- catalog abstract "The author "demonstrates that when companies use systems thinking to view customers and the market as an extension of the organization, they achieve a meeting of the minds - creating value for customer, community, and enterprise. Barabba rejects the path of organizational restructuring and instead presents a framework for creating unity of knowledge and purpose across functions and for linking them with the markets they serve. He offers an array of tools and concepts - like the dialogue decision process and the knowledge-use network - designed to promote systemic knowledge gathering and decision making without dissipating functional competencies."--Book jacket.".
- catalog contributor b8479676.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "1. The Late Great Age of Command and Control -- 2. The Marketing Concept Then and Now -- 3. Putting the Marketing Concept to Work -- 4. The Market-Based Enterprise -- 5. Listen -- 6. Learn -- 7. Lead -- 8. What Management Must Do.".
- catalog description "Includes bibliographical references and index.".
- catalog description "The author "demonstrates that when companies use systems thinking to view customers and the market as an extension of the organization, they achieve a meeting of the minds - creating value for customer, community, and enterprise. Barabba rejects the path of organizational restructuring and instead presents a framework for creating unity of knowledge and purpose across functions and for linking them with the markets they serve. He offers an array of tools and concepts - like the dialogue decision process and the knowledge-use network - designed to promote systemic knowledge gathering and decision making without dissipating functional competencies."--Book jacket.".
- catalog extent "xv, 247 p. :".
- catalog identifier "0875845770".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "Boston, Mass. : Harvard Business School Press,".
- catalog subject "658.8/3 20".
- catalog subject "Consumer satisfaction.".
- catalog subject "HF5415.2 .B333 1995".
- catalog subject "Marketing Decision making.".
- catalog subject "Marketing research.".
- catalog subject "New products.".
- catalog tableOfContents "1. The Late Great Age of Command and Control -- 2. The Marketing Concept Then and Now -- 3. Putting the Marketing Concept to Work -- 4. The Market-Based Enterprise -- 5. Listen -- 6. Learn -- 7. Lead -- 8. What Management Must Do.".
- catalog title "Meeting of the minds : creating the market-based enterprise / Vincent P. Barabba.".
- catalog type "text".