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- catalog contributor b8528431.
- catalog contributor b8528432.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Marketing and consumer behavior : into the field / John F. Sherry, Jr. -- Active ingredients / Dan Rose -- Consumer behavior reflected in discards : a case study of dry-cell batteries / MasaKazu Tani, William L. Rathje -- West African marketing channels : environmental duress, relationship management, and implications for Western marketing / Eric J. Arnould -- Anthropology and total quality management : improving sales force performance in overseas markets / Richard H. Reeves-Ellington -- The social organization of consumer behavior / Janeen Arnold Costa -- Brand loyalty and consumption patterns : the lineage factor / Barbara Olsen -- Amidword : anthropology, metaphors, and cognitive peripheral vision / Gerald Zaltman -- Malinowski, magic, and advertising : on choosing metaphors / John McCreery -- Speaking to customers : the anthropology of communications / Rita Denny -- Learning to "see" : a folk phenomenology of the consumption of contemporary Canadian art / Carole Duhaime, Annamma Joy, Christopher Ross -- Monadic giving : anatomy of gifts given to the self / John F. Sherry, Jr., Mary Ann McGrath, Sidney J. Levy -- Anthropology of marketing and consumption : retrospect and prospect / John F. Sherry, Jr. -- Afterword : learning to see II / William D. Wells.".
- catalog extent "xvii, 482 p. :".
- catalog hasFormat "Contemporary marketing and consumer behavior.".
- catalog identifier "0803957521".
- catalog identifier "080395753X (pbk.)".
- catalog isFormatOf "Contemporary marketing and consumer behavior.".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "Thousand Oaks : SAGE Publications,".
- catalog relation "Contemporary marketing and consumer behavior.".
- catalog subject "658.8/342 20".
- catalog subject "Commerce.".
- catalog subject "Communication in marketing.".
- catalog subject "Communication.".
- catalog subject "Consumer behavior.".
- catalog subject "Consummer Satisfaction.".
- catalog subject "HF 5415.122 C761 1995".
- catalog subject "HF5415.122 .C66 1995".
- catalog subject "Marketing Social aspects.".
- catalog subject "Marketing of Health Services.".
- catalog tableOfContents "Marketing and consumer behavior : into the field / John F. Sherry, Jr. -- Active ingredients / Dan Rose -- Consumer behavior reflected in discards : a case study of dry-cell batteries / MasaKazu Tani, William L. Rathje -- West African marketing channels : environmental duress, relationship management, and implications for Western marketing / Eric J. Arnould -- Anthropology and total quality management : improving sales force performance in overseas markets / Richard H. Reeves-Ellington -- The social organization of consumer behavior / Janeen Arnold Costa -- Brand loyalty and consumption patterns : the lineage factor / Barbara Olsen -- Amidword : anthropology, metaphors, and cognitive peripheral vision / Gerald Zaltman -- Malinowski, magic, and advertising : on choosing metaphors / John McCreery -- Speaking to customers : the anthropology of communications / Rita Denny -- Learning to "see" : a folk phenomenology of the consumption of contemporary Canadian art / Carole Duhaime, Annamma Joy, Christopher Ross -- Monadic giving : anatomy of gifts given to the self / John F. Sherry, Jr., Mary Ann McGrath, Sidney J. Levy -- Anthropology of marketing and consumption : retrospect and prospect / John F. Sherry, Jr. -- Afterword : learning to see II / William D. Wells.".
- catalog title "Contemporary marketing and consumer behavior : an anthropological sourcebook / John F. Sherry, Jr. editor.".
- catalog type "text".