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catalog abstract ""Part 1 deals with the design of strategies for global competition. Parts 2 and 3 deal with global marketing programs and organizing and controlling marketing operations, respectively. Part 4 is devoted to special issues in global marketing ... Part 4 ... contains cases and readings ... on marketing in Eastern Europe and in developing countries."-- Pref.".
catalog contributor b8562206.
catalog contributor b8562207.
catalog contributor b8562208.
catalog created "c1995".
catalog date "1995".
catalog date "c1995".
catalog dateCopyrighted "c1995".
catalog description ""Part 1 deals with the design of strategies for global competition. Parts 2 and 3 deal with global marketing programs and organizing and controlling marketing operations, respectively. Part 4 is devoted to special issues in global marketing ... Part 4 ... contains cases and readings ... on marketing in Eastern Europe and in developing countries."-- Pref.".
catalog description "Includes bibliographical references.".
catalog description "The globalization of markets / by Theodore Levitt -- Global strategy ... in a world of nations? / by George S. Yip -- Managing in a borderless world / by Kenichi Ohmae -- Ingvar Kamprad and IKEA / by Christopher A. Bartlett and Ashish Nanada -- Grupo Televisa S. A. de C. V. / by John A. Quelch and Jonathan J. Ginns -- Mary Kay Cosmetics : Asian market entry / by John A. Quelch and Nathalie Laidler -- Can you standardize multinational marketing? / by Robert D. Buzzell -- Customizing global marketing / by John A. Quelch and Edward J. Hoff -- How multinationals can counter gray market imports / by S. Tamer Cavusgil and Ed Sikora -- Can sales promotion go global? / by Kamran Kashani and John A. Quelch -- Hoover : multinational product planning / by Robert D. Buzzell and Jean-Louis LeCocq -- Henkel Group : umbrella branding and globalization decisions / by Robert J. Dolan -- Milkpak Limited-- international joint venture /".
catalog description "by John A. Quelch and Afroze A. Mohammed -- Fisher-Price Benelux / by Robert D. Buzzell, Carlos del Nero, and Stephen Muirhead -- Kentucky Fried Chicken (Japan) Ltd. / by Christopher A. Bartlett and U. Srinivasa Rangan -- The new country managers / by John A. Quelch -- Organizing for worldwide effectiveness : the transnational solution ; What is a global manager? / by Christopher A. Bartlett and Sumantra Ghoshal -- Nestlé S. A. : international marketing / by John A. Quelch and Edward J. Hoff -- Procter & Gamble Europe : Vizir Launch / by Christopher A. Bartlett -- Becton-Dickinson : worldwide blood collection team / by Christopher A. Bartlett and Kathleen Scharf -- Citibank : marketing to multinational customers / by Robert D. Buzzell -- After the wall : marketing guidelines for Eastern Europe / by John A. Quelch, Eric Joachimsthaler, and Jose Luis Nueno -- Pharmaceutical marketing practices in the Third World /".
catalog description "by N. Craig Smith and John A. Quelch -- Opinion : should multinationals invest in Africa? / by John A. Quelch and James E. Austin -- The Body Shop International / by Christopher A. Bartlett ... [et al.] -- Harlequin romances-- Poland / by John A. Quelch and Nathalie Laidler -- Weissberg Gmbh / by John A. Quelch -- Ciba-Geigy Pharmaceuticals : Pharma International / by N. Craig Smith and John A. Quelch.".
catalog extent "x, 686 p. :".
catalog hasFormat "Global marketing management.".
catalog identifier "0201539721".
catalog isFormatOf "Global marketing management.".
catalog issued "1995".
catalog issued "c1995".
catalog language "eng".
catalog publisher "Reading, Mass. : Addison-Wesley Pub. Co.,".
catalog relation "Global marketing management.".
catalog subject "658.8/48 20".
catalog subject "Export marketing Management Case studies.".
catalog subject "Export marketing Management.".
catalog subject "HF1416 .G56 1995".
catalog tableOfContents "The globalization of markets / by Theodore Levitt -- Global strategy ... in a world of nations? / by George S. Yip -- Managing in a borderless world / by Kenichi Ohmae -- Ingvar Kamprad and IKEA / by Christopher A. Bartlett and Ashish Nanada -- Grupo Televisa S. A. de C. V. / by John A. Quelch and Jonathan J. Ginns -- Mary Kay Cosmetics : Asian market entry / by John A. Quelch and Nathalie Laidler -- Can you standardize multinational marketing? / by Robert D. Buzzell -- Customizing global marketing / by John A. Quelch and Edward J. Hoff -- How multinationals can counter gray market imports / by S. Tamer Cavusgil and Ed Sikora -- Can sales promotion go global? / by Kamran Kashani and John A. Quelch -- Hoover : multinational product planning / by Robert D. Buzzell and Jean-Louis LeCocq -- Henkel Group : umbrella branding and globalization decisions / by Robert J. Dolan -- Milkpak Limited-- international joint venture /".
catalog tableOfContents "by John A. Quelch and Afroze A. Mohammed -- Fisher-Price Benelux / by Robert D. Buzzell, Carlos del Nero, and Stephen Muirhead -- Kentucky Fried Chicken (Japan) Ltd. / by Christopher A. Bartlett and U. Srinivasa Rangan -- The new country managers / by John A. Quelch -- Organizing for worldwide effectiveness : the transnational solution ; What is a global manager? / by Christopher A. Bartlett and Sumantra Ghoshal -- Nestlé S. A. : international marketing / by John A. Quelch and Edward J. Hoff -- Procter & Gamble Europe : Vizir Launch / by Christopher A. Bartlett -- Becton-Dickinson : worldwide blood collection team / by Christopher A. Bartlett and Kathleen Scharf -- Citibank : marketing to multinational customers / by Robert D. Buzzell -- After the wall : marketing guidelines for Eastern Europe / by John A. Quelch, Eric Joachimsthaler, and Jose Luis Nueno -- Pharmaceutical marketing practices in the Third World /".
catalog tableOfContents "by N. Craig Smith and John A. Quelch -- Opinion : should multinationals invest in Africa? / by John A. Quelch and James E. Austin -- The Body Shop International / by Christopher A. Bartlett ... [et al.] -- Harlequin romances-- Poland / by John A. Quelch and Nathalie Laidler -- Weissberg Gmbh / by John A. Quelch -- Ciba-Geigy Pharmaceuticals : Pharma International / by N. Craig Smith and John A. Quelch.".
catalog title "Global marketing management : cases and readings / [edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett.".
catalog type "Case studies. fast".
catalog type "text".