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- catalog abstract "The literature on franchising has largely ignored one of its distinguishing features: the ownership of multiple units by a single franchisee. Based on the findings of an in-depth field study, this article argues that multi-unit franchisees outperform single unit franchisees in meeting several important management challenges facing chain organizations, which helps explain the prevalence of this form of franchising.".
- catalog contributor b8643628.
- catalog created "1994.".
- catalog date "1994".
- catalog date "1994.".
- catalog dateCopyrighted "1994.".
- catalog description "Includes bibliographical references (p. 20-21).".
- catalog description "The literature on franchising has largely ignored one of its distinguishing features: the ownership of multiple units by a single franchisee. Based on the findings of an in-depth field study, this article argues that multi-unit franchisees outperform single unit franchisees in meeting several important management challenges facing chain organizations, which helps explain the prevalence of this form of franchising.".
- catalog extent "21 p. :".
- catalog isPartOf "Working paper (Harvard University. Graduate School of Business Administration. Division of Research) ; HBS 94-072.".
- catalog isPartOf "Working paper / Division of Research, Harvard Business School ; 94-072".
- catalog issued "1994".
- catalog issued "1994.".
- catalog language "eng".
- catalog publisher "[Boston] : Division of Research, Harvard Business School,".
- catalog title "Chains within chains: the role of multi-unit franchisees / by Jeffrey L. Bradach.".
- catalog type "text".